{"title":"Cleanser","description":"\u003cp\u003eCleansing is the step everything else depends on. Get it wrong and no serum, toner or moisturiser after it will do much.\u003c\/p\u003e\n\u003ch3\u003eFace wash for dry skin\u003c\/h3\u003e\n\u003cp\u003eIf your skin feels tight within minutes of washing, your cleanser is too strong. A gentle, non-stripping formula removes dirt and sunscreen while leaving the barrier intact.\u003c\/p\u003e\n\u003ch3\u003eCleanser for oily skin\u003c\/h3\u003e\n\u003cp\u003eOily skin does not need harsh cleansing. Stripping oil triggers the skin to produce more of it. A balanced daily cleanser controls shine without setting off that cycle.\u003c\/p\u003e\n\u003ch3\u003eFor dull, uneven skin\u003c\/h3\u003e\n\u003cp\u003eA brightening cleanser clears the surface layer that makes skin look grey and tired, especially useful in Pakistani cities where dust and pollution settle on the skin all day.\u003c\/p\u003e\n\u003ch3\u003eHow often to cleanse\u003c\/h3\u003e\n\u003cp\u003eTwice daily is right for most people: once in the morning, once at night to remove sunscreen and the day’s buildup. Lukewarm water, never hot.\u003c\/p\u003e","products":[{"product_id":"whitening-face-wash","title":"Whitening Face Wash – Brightening Daily Cleanser","description":"\u003cp\u003eCleansing is the step every other product depends on. Our brightening face wash removes the dirt, oil, sunscreen and pollution that build up over a day in Pakistan’s climate, without stripping the skin barrier in the process.\u003c\/p\u003e\n\n\u003ch3\u003eWhat It Does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClears surface buildup that makes skin look dull and grey\u003c\/li\u003e\n\u003cli\u003eRemoves sunscreen and daily pollution at the end of the day\u003c\/li\u003e\n\u003cli\u003eHelps improve the look of uneven tone with consistent use\u003c\/li\u003e\n\u003cli\u003eCleans without the tight, squeaky feeling that signals a stripped barrier\u003c\/li\u003e\n\u003cli\u003eLightweight enough for twice-daily use on face and neck\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet your face with lukewarm water — never hot, which worsens dryness.\u003c\/li\u003e\n\u003cli\u003eMassage a small amount in gentle circles for 30 to 60 seconds.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and pat dry rather than rubbing.\u003c\/li\u003e\n\u003cli\u003eFollow with toner and moisturiser while skin is still slightly damp.\u003c\/li\u003e\n\u003cli\u003eUse twice daily: morning, and evening to remove sunscreen.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eIf your skin feels tight within a few minutes of washing, you are cleansing too often or the water is too hot — not a sign you need a stronger cleanser.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eFace Wash Price in Pakistan\u003c\/h3\u003e\n\u003cp\u003eRs.800, with cash on delivery available nationwide. A single bottle lasts most people around two months at twice-daily use.\u003c\/p\u003e\n\n\u003ch3\u003eWho It Suits\u003c\/h3\u003e\n\u003cp\u003eAll skin types, including oily and combination skin. If your skin is very dry or currently irritated, cleanse once daily in the evening rather than twice. Results on tone build gradually over several weeks — a cleanser is a supporting step, not a treatment.\u003c\/p\u003e","brand":"Whitening Essential","offers":[{"title":"Default Title","offer_id":54376555610385,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2186\/7793\/files\/01WhiteningCleanser_jpg_2aa88d98-f318-43aa-bbfb-a228c2cc08a0.jpg?v=1788001364"}],"url":"https:\/\/whiteningessential.com\/collections\/cleanser.oembed","provider":"Whitening Essential","version":"1.0","type":"link"}