Cleanser

Cleansing is the step everything else depends on. Get it wrong and no serum, toner or moisturiser after it will do much.

Face wash for dry skin

If your skin feels tight within minutes of washing, your cleanser is too strong. A gentle, non-stripping formula removes dirt and sunscreen while leaving the barrier intact.

Cleanser for oily skin

Oily skin does not need harsh cleansing. Stripping oil triggers the skin to produce more of it. A balanced daily cleanser controls shine without setting off that cycle.

For dull, uneven skin

A brightening cleanser clears the surface layer that makes skin look grey and tired, especially useful in Pakistani cities where dust and pollution settle on the skin all day.

How often to cleanse

Twice daily is right for most people: once in the morning, once at night to remove sunscreen and the day’s buildup. Lukewarm water, never hot.